Media planning for crisis communications.

8 Steps to Develop an Effective Crisis Communication Plan for Your Private Business

Every business, big or small, is susceptible to a crisis and you need a crisis communication plan. These can come in many forms, such as natural disasters, cyber-attacks, product recalls, financial downturns, or even a pandemic like we’ve experienced recently. While it’s impossible to predict every possible crisis that could happen, it’s crucial to …

Bridging Statements: Navigating Media Interviews with Confidence

Sheriff Mellinger (Ret.) being interviewed by media during a lost child search.

In my podcast last week, I discussed the importance of bridging Statements. I promised to write a blog to give more written information about bridging statements. In today’s media-driven world, interviews with the news media play a significant role in shaping public …

Tips to Help You Prepare for a Television Interview

Speaking in a television interview can be an overwhelming experience, particularly if you are not used to public speaking or media interviews. However, with proper preparation and practice, you can deliver a successful interview and effectively communicate your message to your target audience. In this article, we will discuss some tips and tricks for …

Why is Your Agency Not on Social Media?

Literally Facebook is larger than most countries around the world.  People spend hours a day reading, watching and listening to social media posts.  Why would any public safety agency not want to use a medium of journalism, that you and your agency can control every single message you post.

That’s right, nobody else controls your …