Media planning for crisis communications.

8 Steps to Develop an Effective Crisis Communication Plan for Your Private Business

Every business, big or small, is susceptible to a crisis and you need a crisis communication plan. These can come in many forms, such as natural disasters, cyber-attacks, product recalls, financial downturns, or even a pandemic like we’ve experienced recently. While it’s impossible to predict every possible crisis that could happen, it’s crucial to …

The PIO Golden Hour

Law Enforcement on scene on a response.

As a Public Information Officer (PIO), the first 60 minutes of a disaster can be one of the most critical periods of your career and this is the Golden Hour to any large scale response.. This is the time when the PIO must act quickly and effectively …

Why is Your Agency Not on Social Media?

Literally Facebook is larger than most countries around the world.  People spend hours a day reading, watching and listening to social media posts.  Why would any public safety agency not want to use a medium of journalism, that you and your agency can control every single message you post.

That’s right, nobody else controls your …