The PIO Golden Hour

Law Enforcement on scene on a response.

As a Public Information Officer (PIO), the first 60 minutes of a disaster can be one of the most critical periods of your career and this is the Golden Hour to any large scale response.. This is the time when the PIO must act quickly and effectively …

Why is Your Agency Not on Social Media?

Literally Facebook is larger than most countries around the world.  People spend hours a day reading, watching and listening to social media posts.  Why would any public safety agency not want to use a medium of journalism, that you and your agency can control every single message you post.

That’s right, nobody else controls your …

The Role of a Public Information Officer: A Commitment to Professionalism

Introduction:
Assuming the position of Public Information Officer (PIO) within an agency brings with it great responsibility and a significant time commitment. While your work hours may align with regular administrative schedules, the demands of this role transcend the conventional Monday-to-Friday, 8:00 AM to 4:00 PM timeframe. In today’s world, where technology permeates our lives …