Welcome Message!
Welcome to the New and Improved PIO Guy Website: Your Hub for Effective Crisis Communication and home of THPR Group.
I am absolutely thrilled to introduce you to our newly redesigned website, dedicated to improving communication, training, …
Crisis Communication Equation
When there’s an emergency or important event happening, the Public Information Officer (PIO) has a crucial role in crisis communication. Their main job is to make sure that the right information reaches the right people at …
A PIOs Response to an Active Shooter
Monday of this week started out just like any other day. Little did I know, a short 3 hours after beginning my day, the unthinkable would occur. I often think, is today the day? Well, this …
8 Steps to Develop an Effective Crisis Communication Plan for Your Private Business
Every business, big or small, is susceptible to a crisis and you need a crisis communication plan. These can come in many forms, such as natural disasters, cyber-attacks, product recalls, financial downturns, or even a pandemic …
Bridging Statements: Navigating Media Interviews with Confidence
Sheriff Mellinger (Ret.) being interviewed by media during a lost child search.
In my podcast last week, I discussed the importance of bridging Statements. I promised to write a blog to give more written information about …
The PIO Golden Hour
Law Enforcement on scene on a response.
As a Public Information Officer (PIO), the first 60 minutes of a disaster can be one of the most critical periods of your career and this is the Golden …