Who Are You Really Posting For? The Social Media Audience Every Organization Should Understand
By Todd Harmeson
One of the most interesting conversations I have with organizational leaders revolves around a simple question:
When your organization posts on social media, who are you posting for?
Is your audience your employees, or is it …
Social Media Can Build Trust—or Destroy It in Minutes: Does Your Agency Have a Plan?
Social Media Can Build Trust—or Destroy It in Minutes: Does Your Agency Have a Plan?
By Todd “ThePioGuy” Harmeson
For decades, public safety agencies controlled the flow of information. If something happened, the media called the agency, a …
Just because you see a post today… doesn’t mean it was written today.
One of the biggest mistakes I see crisis communicators, leaders, and business owners make is thinking social media is always real-time. The truth is, many of the most effective posts you see were actually written days …
WRTV Announcement Should be Eye Opening to PIOs
The recent mass layoffs at WRTV aren’t just a media story… they’re a warning sign for every organization that depends on the public hearing their message.
As someone who has worked in public safety communications for more …
The Enduring Value of the Professional Press Release in Modern Law Enforcement Communication
In an era dominated by instant communication, social media, and rapidly evolving digital platforms, some leaders question whether the traditional press release still holds value in law enforcement communication strategies. The answer is clear: not only …
Crisis Communication Begins Long Before the Crisis: Why Preparation Defines Leadership Performance Under Pressure
By Todd “ThePioGuy” Harmeson
In today’s information environment, crisis communication is no longer simply a public relations function. It has become a core leadership responsibility. The speed at which information travels, the rise of social media influence, …