Social media can be one of the most powerful tools a business owner has to promote their brand, connect with customers, and build trust in the community. But many business owners quickly realize that posting online …
By Todd Harmeson
One of the most interesting conversations I have with organizational leaders revolves around a simple question:
When your organization posts on social media, who are you posting for?
Is your audience your employees, or is it …
Social Media Can Build Trust—or Destroy It in Minutes: Does Your Agency Have a Plan?
By Todd “ThePioGuy” Harmeson
For decades, public safety agencies controlled the flow of information. If something happened, the media called the agency, a …
One of the biggest mistakes I see crisis communicators, leaders, and business owners make is thinking social media is always real-time. The truth is, many of the most effective posts you see were actually written days …
The recent mass layoffs at WRTV aren’t just a media story… they’re a warning sign for every organization that depends on the public hearing their message.
As someone who has worked in public safety communications for more …
In an era dominated by instant communication, social media, and rapidly evolving digital platforms, some leaders question whether the traditional press release still holds value in law enforcement communication strategies. The answer is clear: not only …
