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Crisis Communication Equation

When there’s an emergency or important event happening, the Public Information Officer (PIO) has a crucial role in crisis communication. Their main job is to make sure that the right information reaches the right people at the right time. But what does that really mean?

First, they need to gather the correct information. As the …

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The PIO Golden Hour

Law Enforcement on scene on a response.

As a Public Information Officer (PIO), the first 60 minutes of a disaster can be one of the most critical periods of your career and this is the Golden Hour to any large scale response.. This is the time when the PIO must act quickly and effectively …

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