In today’s fast-paced world, public safety agencies across America face increasing scrutiny from the communities they serve. Whether law enforcement, fire services, or emergency management, the need for transparency and proactive communication has never been greater. Public relations (PR) is no longer an optional tool for these agencies—it is an essential strategy for building …
Harnessing Instagram: A Comprehensive Guide to Promoting Images and Connecting with a New Demographic
In the rapidly evolving world of social media, businesses and influencers alike are constantly seeking effective platforms to connect with their audience. While Facebook remains a robust tool for reaching a broad demographic, Instagram has emerged as a vital social media …
In the dynamic world of social media, capturing and maintaining the attention of users is paramount. Meta, the parent company of Facebook, has long understood the critical role that visual content plays in engaging audiences. As a result, Meta prioritizes pictures, graphics, and videos in its algorithm to enhance the visibility of posts. Without …
In today’s fast-paced digital world, social media is not just a trend—it’s a powerful tool that can transform your business. For small, locally owned businesses, leveraging social media can mean the difference between staying stagnant and experiencing exponential growth. The best part? Social media platforms like Facebook offer free advertising opportunities that can promote …
Being a guest speaker at the Indiana Chapter of APCO (Association of Public-Safety Communications Officials) conference in Indianapolis on Thursday was a fantastic experience. I had the privilege to address a group of communication specialists deeply involved in public safety and emergency communication. My presentation centered around the critical role of social media in …
On this Labor Day, as we come together to celebrate the hard work and dedication of all the incredible individuals who keep our communities safe, let’s take a moment to recognize the unsung heroes behind the scenes: Public Information Officers and Crisis Communicators.
These dedicated professionals work tirelessly to ensure that vital information reaches us …
Police, Fire, Corrections, Government, and other organizations, are having difficulty connecting with people in order to disseminate critical information after recent changes to Twitter. Twitter has long been hailed as a powerful tool for governments and agencies to engage with constituents during emergency situations. However, recently Twitter has stopped allowing automatic feeds to websites …
