Crisis Communication Equation
When there’s an emergency or important event happening, the Public Information Officer (PIO) has a crucial role in crisis communication. Their main job is to make sure that the …
A PIOs Response to an Active Shooter
Monday of this week started out just like any other day. Little did I know, a short 3 hours after beginning my day, the unthinkable would occur. I often …
8 Steps to Develop an Effective Crisis Communication Plan for Your Private Business
Every business, big or small, is susceptible to a crisis and you need a crisis communication plan. These can come in many forms, such as natural disasters, cyber-attacks, product …