Dealing with a Boss Who Opposes Its Use During a Crisis or Disaster

In today’s digitally connected world, social media has become an essential tool for communication during times of crisis or disaster. However, not everyone in a position of authority may fully appreciate its value or understand its potential benefits. If you find yourself working under a supervisor or boss who does not support the use …

The Decline of Twitter: Implications for Government Agencies’ Emergency Communication with Constituents

Police, Fire, Corrections, Government, and other organizations, are having difficulty connecting with people in order to disseminate critical information after recent changes to Twitter.  Twitter has long been hailed as a powerful tool for governments and agencies to engage with constituents during emergency situations. However, recently Twitter has stopped allowing automatic feeds to websites …

Failing to Prepare: The Critical Importance of Crisis Communication

In today’s fast-paced and interconnected world, failing to prepare your organization to potential crises can quickly escalate and threaten their reputation, operations, and even survival. Effective crisis communication is an essential component of any robust crisis management strategy. In this blog post, we will explore the consequences of failing to prepare and highlight the …

The Do’s and Dont’s of Social Media for Law Enforcement

🚔 Social media plays a pivotal role in enhancing the connection between law enforcement agencies and the public, while fostering transparency. The vast number of individuals and diverse personalities present on social media platforms emphasize the significance of upholding professionalism within law enforcement agencies. 🕊️

📢 Maintaining a professional presence on social media is essential …

The Crucial Role of a Media Contact Sheet for Crisis Communicators

 

In today’s interconnected world, I firmly believe that effective crisis communication is vital for organizations to safeguard their reputation and successfully navigate challenging situations. As a crisis communicator, I understand the importance of being well-prepared with a robust crisis communication plan that ensures the timely and accurate delivery of information to the media and …

Press Interview

Unveiling the Role of a Public Information Officer

Whether it’s in times of crisis, major events, or day-to-day operations, organizations and institutions rely on skilled crisis communicators to disseminate accurate and timely information to the public. One such key player is the Public Information Officer (PIO). If you’re intrigued by the idea of being at the forefront of communication and playing a …

Leveraging Social Media for Disaster Preparedness: Empowering Citizens in the Digital Age

In an era dominated by technology and connectivity, social media has emerged as a powerful tool for disseminating information and connecting people worldwide. Beyond its primary purpose of sharing cat videos and vacation photos, social media platforms offer unique opportunities to engage and prepare citizens for potential disasters. This blog post explores the ways …

Welcome Message!

Welcome to the New and Improved PIO Guy Website: Your Hub for Effective Crisis Communication and home of THPR Group.

I am absolutely thrilled to introduce you to our newly redesigned website, dedicated to improving communication, training, and information for all crisis communicators. At The PIO Guy, I understand the vital role that effective communication …

A PIOs Response to an Active Shooter

Monday of this week started out just like any other day.  Little did I know, a short 3 hours after beginning my day, the unthinkable would occur.  I often think, is today the day? Well, this past Monday was the day.  One of our local high schools, in our county, received a credible active …

Media planning for crisis communications.

8 Steps to Develop an Effective Crisis Communication Plan for Your Private Business

Every business, big or small, is susceptible to a crisis and you need a crisis communication plan. These can come in many forms, such as natural disasters, cyber-attacks, product recalls, financial downturns, or even a pandemic like we’ve experienced recently. While it’s impossible to predict every possible crisis that could happen, it’s crucial to …